Search Engine Optimization
SEO is the art of enhancing a website in a way that makes search engines consider the site more relevant and credible when users search for the products or services that the particular website is displaying. Improved credibility means more visibility in natural (unpaid) search results.
Being in this business for a considerable period of time we have observed that most website owners especially individuals and small and mid-size companies underestimate the importance of optimizing their website. For a website to be truly successful it must have the capability to be found easily by those searching for products, services or information which the website contains. However, the ground reality is that millions of beautiful websites remain unknown and unreachable to the potential customers. They just do not show up in results of the search engines ! The reason for it is that search engines do not take into consideration the aesthetic or the cohesiveness of the site while ranking it. They Look out for keywords and phrases during the search and match phase and rank the sites accordingly based on their relevancy algorithms, policies and guidelines.
What makes it tricky is that relevant keywords and phrases associated with your products and services are not used only by your direct competitors but lot of other people. Let's say you sell computer parts. The fact is the term "computer parts" and "sell" can be used in a website which is not selling a computer parts at all. A blog site about computer parts may use the same keyword. The search engine may show the blog site during the search instead of yours. On internet everyone who uses same keywords related you're your products, services or information you are offering is your competition. In such a scenario where there are millions of other websites competing with yours to get high rank by search engine things must not be taken lightly. It is important to optimize your website in the right way so you do not miss the opportunity of making your website reachable to millions of those seeking your products and services.
The most important thing which you must know is that there are two distinct aspect of SEO as well as keep in mind the common mistakes related to website optimization and the key to a truly successful SEO campaign. The first step of SEO is On-Page Optimization. As the name suggests all activities related to the On-page Optimization is carried on the pages of the website itself. The next is the Off-Page Optimization during which the SEO activities moves beyond the boundaries of the internal pages of the website and the site is promote more aggressively on the various platform available on the internet.